Idea: Mental representation of something, whether material or immaterial, real or imaginary, concrete or abstract, which is reached after observing certain phenomena, the association of various mental representations, experience in different cases, etc.
The concept is the driving force behind a project, it generates its identity and allows for the coherent development of each of its elements. Concepts respond to contextual situations, commercial conditions and, above all, to the intention that is to be achieved.
At ODA we propose IDEAS.
